Some of the biggest private equity names such as KKR, CVC Capital Partners and Searchlight Capital are said to be interested in a deal, according to Sky, which pointed to a possible 25% stake in the Essex-based firm being priced at around £175m.
Chelsea Football Club were bought for more than £4bn by LA Dodgers and Draftkings co-owner Todd Boehly, supported by funds from PE-buyer Clearlake Capital.
Luxembourg-headquartered CVC Capital has been particularly active in sports businesses taking stakes in Spain’s top football division, LaLiga, Indian Premier League cricket team Gujarat Titans, and has 14% stake in the Six Nations international rugby union championship.
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