Wellbeam Consumer Health, formerly Yukon Wellness Holdings, has acquired Penetrex, a leading joint & muscle relief and recovery brand. Penetrex is Wellbeam Consumer Health’s second acquisition in the ecommerce-focused wellness brands space. Eu Natural, a fast-growing, digitally-native provider of vitamin and mineral nutritional supplement products, was acquired in January 2021
Penetrex was founded by Robert Farb after watching his wife suffer from Carpal Tunnel Syndrome. Farb was inspired to develop a product to address the needs of those experiencing joint and muscle discomfort. Since its founding in 2008, Penetrex relief and recovery cream has grown to be used by over two million consumers in over 65 countries and has become the #1 five-star rated product on Amazon, as well as an ‘Amazon’s Choice’ best-seller since 2009.
Source: Private Equity Wire
Can't stop reading? This and all news articles are property of their creators, many are not owned or provided by Private Equity Insider. As an event organizer and community platform, we curate content from reliable sources for your suggested reading, and advise you to read the full articles from the referenced authors and sources.