UserZoom, a specialist in Experience Insights Management (XIM), has raised USD100 million in a funding round led by Owl Rock
UserZoom will use the funding to build out the company’s proven XIM solution that helps businesses join the dots between their user experience (UX) and customer experience (CX) strategies and get an org-wide view on their digital experience.
In today’s digital economy, designing great product experiences is a critical competitive differentiator. Unfortunately, businesses often silo their data in separate user and customer buckets, resulting in increased technical, process and data debt, and a fragmented end experience for customers and users. UserZoom’s XIM solution helps the world’s leading brands better understand and manage their digital experiences by gathering and combining insights between user experience (UX) and customer experience (CX) teams and strategies, leading to enhanced digital experiences that increase sales, and improve engagement and retention.
“Covid-19 has led to a significant acceleration in consumers’ rate of digital adoption and their expectations for a seamless, convenient and personalised experience,” says Alfonso de la Nuez, Co-CEO and Co-Founder, UserZoom.
Source: Private Equity Wire
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