TA Associates, a global growth private equity firm is to sell Paula’s Choice, a leading digital-led skin care brand, to Unilever, one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products.
“It has been a privilege to partner with TA, which embraced our unique positioning and helped to further develop our radically truthful skin care brand, backed by science not popular trends,” says Paula Begoun, Founder of Paula’s Choice. “Paula’s Choice has become a leader in the global skin care industry, and I am extremely grateful to TA for making this happen in ways I never thought possible. We look forward to our new partnership with Unilever and the continued growth of Paula’s Choice.”
“We are thrilled that Paula’s Choice will join our Unilever Prestige family,” says Vasiliki Petrou, Unilever EVP and CEO of Prestige. “Paula’s Choice is a true pioneer in the digital space for beauty and has created a mission-based brand rooted in truth and transparency. We can’t wait to introduce the brand and its iconic products to an even bigger audience.”
Terms of the transaction, which is expected to close in the third quarter of 2021, have not been disclosed.
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