Footballco, a content and media business covering the world’s most popular sport, has agreed to buy Middle East digital sports publisher Kooora for more than $25 million.
The acquisition comes ahead of an anticipated increase in demand for football content from viewers in the region in the runup to the 2022 World Cup in Qatar.
Backed by private equity firm TPG and sports entertainment company DAZN, Footballco is home to more than 300 content creators and owns the popular Goal.com website and Mundial magazine. Its content is available in 16 countries. The purchase of Kooora follows its acquisition of the Italian football news website CalcioMercato in August 2021.
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