HIPPEAS Chickpea Snacks, has raised USD50 million from investment house The Craftory.
HIPPEAS, a healthy snacking brand, intends to use the funds to boost innovation, expand production, increase distribution and amplify its positive impact.
The Craftory is a USD375 million global investment house focused exclusively on ‘championing the world’s boldest, mission-driven consumer brands’. The Craftory is Cause Capital: investing in like-minded companies offering products that positively and boldly impact the categories they serve, society, and the planet. From compostable nappies to carbon credit platforms, The Craftory are a frontline stronghold for the next gen of disruptive consumer brands.
Jonathan Miller, Craft Partner at The Craftory, says: “HIPPEAS are that rarest of things – a healthier snack which actually tastes good. Really good. Too often, the healthy option which you know is better for you just leaves you feeling “I’d rather not have anything” – but HIPPEAS snacks are delicious. And not only better for you – they’re also better for the planet. We’re excited to be partnering with the business, to help bring their better breed of snacks to more people, on more occasions, around the world.”
“HIPPEAS has grown from a disruptive start-up to a true challenger brand in very competitive snack categories with innovative products, delicious flavours and nutritional offerings that consumers want – the brand has the potential to become a household name with its loyal millennial fanbase,” says Livio Bisterzo, HIPPEAS® Founder and CEO. “The pandemic has been very difficult for many brands; HIPPEAS has been fortunate to have seen strong growth and we are delighted to have partnered with The Craftory as we head into 2021.”
Source: Private Equity Wire
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