Terminus, an account-based marketing platform, has raised USD90 million in a Series C round led by Boston-based Great Hill Partners, with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion.
With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors. Schoettle brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Gaffney, who co-founded Great Hill Partners in 1988, brings extensive software and media experience, having served on more than 45 boards and participated in over 100 acquisitions.
“Continued innovation for our customers is our No1 priority. This infusion of capital accelerates our ability to bring the best data, channels, and analytics all together in one hub to power high-performing go-to-market teams,” says Tim Kopp, Terminus chief executive officer. “We helped launch the account-based movement seven years ago, but ABM has evolved into so much more than marketing; it’s how companies bring GTM teams – marketing, sales, and customer success – together to drive long-term revenue growth.
The company also expanded its leadership team with the addition of enterprise software veterans from Braze, Salesforce Marketing Cloud, and Conga.
Read more at: Private Equity Wire
