TELEO Capital Management (TELEO) has made a significant growth equity investment in Teesnap, a golf course operations management software platform.
TELEO will be partnering with existing shareholder, Allegiant Travel Company (Allegiant), to invest in product and go-to-market initiatives.
Based in Las Vegas, Teesnap offers a cloud-based software solution that helps golf course operators create a better customer experience and drive improved decision-making through big data and smarter business intelligence. The comprehensive SaaS platform provides real-time tee time scheduling, mobility-enabled point-of-sale, pricing optimisation, inventory management, intelligent marketing and business reporting. The Business’ managed marketing services leverage Teesnap’s in-house marketing specialists to execute data-driven marketing campaigns to reach new customers, retain existing customers and improve golf course profitability. TELEO’s significant investment will support continued product innovation, geographic expansion and follow-on acquisitions.
“The golf industry is experiencing substantial growth, increasing the need for course operations management and revenue enhancing solutions. Teesnap’s mobility-first cloud delivered software platform and advanced marketing services provide significant value for course operators. Our investment in the product and team will improve upon Teesnap’s existing platform to enhance a best-in-class solution to golf courses and additional markets. We look forward to supporting the business through this next stage of growth,” says John McCormack, an Operating Partner at TELEO Capital.
Read more/Source: Private Equity Wire
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