Tailify, a full service influencer marketing company, has secured Series A funding from Guinness Asset Management, supported by existing investors
Tailify builds influencer growth programmes for some of the world’s most ambitious brands. Mainly, Tailify helps brands select influencers, craft effective strategies and measure the result of that activity. With the help of their AI and behavioural science team, Tailify aims to do better influencer selection and messaging than any human being or agency in the world.
Tailify was one of the early pioneers in influencer marketing when launched in Stockholm 2014. Since moving to London in 2016, they have designed and managed over 400 influencer growth programmes for brands like Uber, LG, IKEA and agencies like Group M and PHD.
Tailify’s approach to influencer marketing is different. Most brands and agencies use the same data; followers, likes, audience demographic to guide their influencer selection and creative direction. They invest in influencers as they invest in traditional mediums, such as banners, TV and magazines. But influencer marketing at the core is about human relationships, and how this relationship affects people’s behaviour.
Source: Private Equity Wire
