VMG Partners Backs Fitness Firm Solidcore for Post-Covid Reboun
Private equity firm VMG Partners acquired a minority stake in Solidcore, a provider of pilates-based resistance training, betting that consumers will return to boutique fitness classes once the worst of the pandemic is in the rear-view mirror. “We are big believers in brands that can create an emotional connection with consumers and become a recurring […]
Goldman Invests in Echelon in Bet on At-Home Fitness Amid Covid
Goldman Sachs Group Inc. is leading a $65 million financing in Echelon Fitness, giving the bank and another investor a controlling stake in a maker of exercise machines as more people work out at home amid the pandemic. The Chattanooga, Tennessee-based company competes with Peloton Interactive Inc., Lululemon Athletica Inc.’s Mirror, Tonal, Tempo, Icon’s NordicTrack, […]
