TA Associates, has formed a new cloud-based platform called Revalize.

With over 8,000 customers today, Revalize empowers manufacturers to elevate buying experiences, accelerate sales cycles, and streamline manufacturing through purpose-built software. The company offers a full suite of specialised, mission-critical software solutions built to simplify customer processes and reduce friction throughout the entire revenue operations cycle.

Jim Contardi, formerly the CEO of AutoQuotes and Avitru, has been named the CEO of Revalize. In addition, Mark Friedman, a longtime and successful software operating executive and investor, joins as Chairman. Friedman, currently a Managing Director with ST6, was previously the Founder of Accruent, a leading enterprise cloud-software company that disrupted the multi-billion-dollar facilities management and lease administration software market. Under their leadership, Revalize aims to build the most complete enterprise-grade portfolio of sector-specific revenue operations solutions in the market.

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Source: Private Equity Wire