SIMON Markets LLC, a fintech company that offers an end-to-end digital suite of tools to help financial professionals understand, manage, and analyze complex alternative investment products, today announced Citi as its latest strategic investor.

“Citi is forward-thinking and has been an innovative force in the structured investment market. We value their market perspective, dedication, and stature,” said Jason Broder, CEO of SIMON. “By joining us now as an investor, which builds on the partnership we’ve developed over the years, SIMON is proud to bring together our shared vision—to help advisors embrace evolving investment opportunities, with technology.”

“Financial professionals today are looking to stay ahead of market volatility and manage client portfolios with confidence. SIMON’s platform for structured investments and alternatives is built to serve those needs, which is why they have been so successful in facilitating the adoption of these products across some of the largest financial institutions. We look forward to more closely collaborating in a number of areas and delivering the best solutions possible for financial professionals,” noted Fabrice Hugon, Managing Director, Head of Americas Sales for Solutions for Financial Intermediaries at Citi, who is joining SIMON’s Board of Directors.

Read more: BusinessWire