Sideshow, an independent digital agency group, has taken significant investment from Waterland Private Equity (Waterland) to support its ambitious growth plans.
Sideshow Group aims to become a global leader in evidence-driven digital communications. The partnership will support Sideshow’s vision by accelerating investment in services that deliver meaningful and measurable impact to its clients, and by helping retain and attract the best people in the industry.
Sideshow Group offers clients a highly connected family of specialist agencies including Vertical Leap, Thinking Juice, Bunnyfoot and Conversion, that together provide digital services ranging from experience design to conversion rate optimisation. Sideshow’s evidence-driven proposition enables clients to make informed and data-driven decisions that supercharge their digital transformation and marketing.
Sideshow employs over 250 employees across six offices in the UK, including London, Bournemouth and Sheffield. The Group has enjoyed impressive client and headcount growth since it was founded in 2010 supported by a proven acquisition strategy. Sideshow serves a diversified base of around 350 customers including well-known brands such as BT, KFC, HSBC, Barbour, Facebook and Amazon.
Read more/Source: Private Equity Wire
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