Rosemark Group (Rosemark), a new company focused on helping brands build deeper relationships with their consumers, has entered into an agreement under which Newlight Partners LP (Newlight), a growth equity investor, will make an equity investment of up to USD150 million in the company.

Rosemark will use the investment to build the next leader in customer marketing by acquiring and accelerating the growth of tech-enabled marketing companies focused on deepening consumer relationships. Rosemark is founded and led by Chris Kuenne, an entrepreneurial pioneer with more than 35 years of experience converting deeper consumer insights into thriving brands.

Kuenne and his team are assembling best-in-class companies to join the Rosemark platform, which will support the unique culture of each company to enable its growth as an independent brand. Rosemark will create cohesion across the platform through its operational expertise, consumer connection strategy, and its cross-brand business development efforts, including Rosemark’s proprietary Quantitative Persona (QP) method.

Read more at Private Equity Wire

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