Lead generation technology company, ROI Media UK, has acquired Copenhagen-headquartered, Firstborn Capital

Firstborn Capital provides digital marketing and lead generation in the fintech space, with a focus on unsecured consumer loans and bank loans through partnerships with leading financial companies and banks. The deal adds SEK9 million of annual revenue for ROI and is the company’s second acquisition since growth capital investor BGF backed the business with a total of GBP7 million investment. BGF invested GBP3 million in June 2020 and a further GBP4 million in January 2021.

The funding was raised to support the company’s expansion into 12 cities across the UK and Europe. This is a strategic acquisition that expands the business’ reach in the financial services sector and has grown its geographical footprint in Denmark.

Robin Kaneteg, co-founder and CEO of ROI, says: “Firstborn has developed a unique and high performing technology for lead generation in the consumer finance space, which will support the growth of our current and future products in this sector.”

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Source: Private Equity Wire