The Riverside Company, a global private equity firm focused on the smaller end of the middle market, has invested in Think Tech Labs (Rethink), a SaaS-based CRM software serving Commercial Real Estate (CRE) brokerages and brokers.

“Rethink’s software aligns perfectly with Buildout’s current offering and will provide brokers with an integrated marketing and CRM platform,” says Riverside Managing Partner Loren Schlachet.

“The combination of Buildout and Rethink will strengthen the broker’s experience with an expanded suite of solutions,” says Riverside Partner John McKernan. Working with Schlachet and McKernan on the investment for Riverside were Associate Nancy Graham, Analyst Erin Reger, Operating Partner Chirag Shah and Finance Director Mark Cohen. McKernan sourced the deal for Riverside.

Read more at Private Equity Wire