User research platform Ribbon has secured GBP200,000 in a pre-seed funding round from investors including, MMC Ventures, RLC Ventures and a group of London based angel investors.

Ribbon makes the process of interviewing users simple for product teams by letting them recruit and start interviews with people who are actively browsing their website. By using the Ribbon integration on their websites, product teams can start video interviews with the click of a button, and a participant will be automatically recruited from their own website within minutes. This means teams no longer need to go through the process of manually recruiting users, or outsource recruitment of participants to agencies with testing panels.

Ribbon is already live and is working with companies to quickly improve the platform through its early access programme. It will use this funding to further expand this programme and continue to invest in making it easier for companies to continuously do user research through the platform.

Read more at Private Equity Wire

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