PSG, a growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies, has invested in Visualfabriq, an international provider of AI-enhanced revenue growth management software.
Visualfabriq’s Software-as-a-Service (SaaS) platform supports global consumer packaged goods (CPG) manufacturers in managing and optimising their promotions and demand planning.
PSG’s investment aims to accelerate Visualfabriq’s organic growth and assist in future product development. With PSG’s support, Visualfabriq seeks to excel in servicing current and future clients globally – making them fit for the future of Revenue Growth Management – with the goal of becoming a global market leader for revenue growth management software solutions.
Edward Hughes, Managing Director at PSG, says: “We believe that Visualfabriq has developed a leading revenue growth management software solution which has strong long-term growth prospects given the large addressable market in the CPG space. We look forward to working with Jaco and the team to support Visualfabriq as it pursues its growth plans.”