Naxicap Partners, a European private equity firm, has reached an agreement to acquire Stromer, the Swiss e-bike brand. Terms were not disclosed. The transaction is subject to customary approvals.

Stromer was founded in 2009. It merged with BMC in 2011 and then with the new investment it separated from BMC in 2016.

“Over the last three years, we have created the infrastructure to rapidly and consistently scale our business model,” said Stromer CEO Jakob Luksch. “In Naxicap Partners we have found a partner who not only shares our passion for premium products but will also add significant value with their network and expertise in our core market Europe.”

Read more/Source: SGB Media