Control of Jungle Creations, pioneers in the transition from social media to real-life experiences, has passed to a private equity firm as the owners capitalize on recent success to power growth.
Livingbridge bought a 51% stake in the outlet for £30m after Jungle’s founders sought to build on a bumper 2020 by obtaining the investment capital necessary to achieve ambitious future growth goals.
London-based Jungle Creations was founded in 2014 by Jamie Bolding and is run by co-chief execs Melissa Chapman and Nat Poulter. Specializing in the creation, production and distribution of social media content, the company is known for its special interest brands, namely Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate.
Read more/Source: The Drum
