Private equity firm Exponent has secured a deal to buy dessert brand Gü from Noble Foods for an undisclosed fee.
Sky News reported last week that Exponent had offered £150m to buy the pudding brand.
The company was bought by Noble Foods in 2010 and has seen particularly strong growth in recent years, hailing 25 per cent year-on-year growth to £69m in retail sales for the past year.
Source: CITY A.M.
