Immersive communications platform PixelMax has secured GBP2million in a funding round led by Praetura Ventures, with participation from ACT Capital Partners.

Manchester-based PixelMax uses 3D interactive technology to revolutionise the way content is delivered to mass audiences. It enables businesses to create and host their own virtual worlds, and is changing the way organisations inform, educate and engage with their audiences through the use of digital twinning, product or process simulation, and virtual environments.

The business, which is led by co-founders Andy Sands, Shay O’Carroll and Rob Hilton, has already collaborated with an NHS Trust to create a simulation of a hospital department, enabling patients and their families to familiarise themselves with the process and experience they can expect before having to go into hospital. Meanwhile, manufacturing firms are collaborating with PixelMax to create digital twins of machinery and factory sites to help deliver training virtually.

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Source: Private Equity Wire