Personetics, a global provider of data-driven personalisation and customer engagement solutions for banks and financial services providers, has raised USD75 million in growth funding from Warburg Pincus, a global private equity firm focused on growth investing

Personetics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital and Nyca Partners. Terms of the transaction were not disclosed.

Personetics offers a proprietary AI software platform to leading banks around the world. Its software touches more than 95 million personal banking customers and analyses billions of transactions daily. Personetics analyses customer financial data and behaviour in real-time, with the data staying safely inside the bank’s ecosystem so that confidentiality is guaranteed.

Banks use Personetics’ tools and its low-code Engagement Builder, a Creation & Management Console, to quickly modify hundreds of pre-programmed insights and build customised user journeys.

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Source: Private Equity Wire