European private debt manager Pemberton, which is backed by Legal & General Group, has supported the recapitalisation of Bridgepoint Development Capital’s portfolio company MVF, a UK online customer acquisition company. 

Together with HSBC, Pemberton has provided a cost-effective and flexible financing solution to help the company accelerate its growth through strategic acquisitions.

MVF has grown into one of the UK’s fastest growing technology companies, and a market leader in online customer acquisition and lead generation. Using proprietary technology, data-driven analytics and in-house digital marketing expertise, the company provides cutting-edge services to a global client base of blue-chip corporates from a variety of industry sectors, including B2B markets, healthcare, education, and clean tech. The company has over 500 employees and presence in over 40 countries, generating over 4 million leads for its clients every year.

Richard Meehan, Director, Origination at Pemberton, says: “MVF occupies a unique space in the digital marketing landscape and is well positioned to benefit from the accelerated transition towards e-commerce and digital marketing. This is the first investment from our Senior Loan Strategy and highlights the type of resilient high-quality businesses that we are looking to support.


Read more at: Private Equity Wire