Odore, a beauty tech start-up working with global brands including Guerlain, Clive Christian and L’Oréal has raised USD830,000 to transform how cosmetics and beauty businesses market their products to consumers. 

Following this funding round, the team are now expanding their technology offering to cover a wider range of beauty marketing needs; enabling clients to launch measurable and tailored digital marketing campaigns that can be run and measured through one centralised dashboard. The global Consumer Packaged Goods (CPG) industry spent USD68 billion on digital marketing last year, but it’s estimated that more than half of that spend failed to see a positive return on investment (ROI).

The business has seen a 401 per cent increase in revenue over the past 12 months and will use this funding round to expand their engineering team and further improve their end-to-end marketing solutions for beauty and cosmetics brands.

Read more at Private Equity Wire