Nielsen Holdings Plc has agreed to be acquired by a consortium including Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management, and Brookfield Asset Management Inc.
The take-private deal values Nielsen, the television-ratings gold standard since the 1950s, at about $16 billion including debt, according to a statement Tuesday. The offer is all cash.
The deal values the business at $28 a share, according to the statement, which is 26% higher than Monday’s close. Nielsen shares rose about 22% to $27.03 in early trading Tuesday. The Wall Street Journal first reported the terms.
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