Magic Spoon announced a $85M Series B fundraise led by HighPost Capital, co-founded by Mark Bezos. The capital will fund its first-ever retail launch exclusively into Target stores nationwide.
HighPost Capital is joined by Siddhi Capital, Coefficient Capital, Constellation Capital, Carter Comstock, and more. Celebrity investors include Shakira, Russell Westbrook, Halsey, The Chainsmokers, Nick Jonas, Amy Schumer, Odell Beckham Jr., and Nas.
The proceeds from the raise will be used to accelerate Magic Spoon’s rapid growth, expansion from 100% direct-to-consumer into retail, and amplify widespread brand awareness through continued use of its innovative approach to social media. Magic Spoon kicks off its retail debut in Target nationwide and will launch in additional retailers – from big box to natural grocers – throughout 2022 and beyond. Consumers will be able to purchase three of Magic Spoon’s best-selling flavors, Fruity, Cocoa, and Peanut Butter on Target shelves nationwide this month.
Read more: Business Wire
