Brainlabs, a portfolio company of mid-market private equity investor Livingbridge, has acquired User Conversion, a conversion rate optimisation agency

Livingbridge invested in Brainlabs in 2019 to accelerate the business’ growth and support the firm in its ambition to become the global leader in digital marketing. Since then, Brainlabs has expanded its offering and footprint through two add-on acquisitions, in the form of US digital marketing agency Hanapin Marketing and SEO specialist Distilled in 2020.

User Conversion represents Brainlabs’ third acquisition. Founded in 2015 and based in Manchester, User Conversion is a leading CRO agency, crafting bespoke conversion strategies to transform the digital performance of its clients. The firm has seen rapid growth since its inception and now boasts a portfolio of blue-chip online retail clients, including Boots and BrewDog.

By incorporating User Conversion’s unparalleled CRO expertise into its offering, the deal will enable Brainlabs to cross-sell to its existing customer-base, engender interest from new clients, and expand its footprint.

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Source: Private Equity Wire