Soccer superstar Lionel Messi is creating a holding company to invest in sports, media and technology globally.

Based in San Francisco, Play Time Sports-Tech HoldCo LLC will be Messi’s main investment vehicle, according to a statement. The company will explore “stage agnostic” opportunities that could include, for example, helping startup founders build football-tech companies or investing in teams.

Play Time will be run by Razmig Hovaghimian, partner at venture capital firm Graph Ventures. Michael Marquez, founding partner of investment bank Code Advisors LLC, will be a special adviser. 

Read more: BNN Bloomberg