The private equity giant has invested in iCapital, which will offer individual investors access to KKR’s strategies.

KKR & Co. is deepening private equity inroads into the world of individual investors.

KKR, co-founded by Henry Kravis in 1976, announced Wednesday that it has invested in iCapital Network and that accredited investors on the fintech platform will have access to its private markets strategies spanning across buyout, growth equity, and real assets. KKR wants to “democratize” private equity, according to its statement.

The private equity industry has been evolving beyond its leveraged buyout roots and is seeking to expand a capital base that traditionally has been tied to institutional investors. A Securities and Exchange Commission report last year on expanding retail access to private markets suggested that individual investors may be missing out on opportunities to make money as the universe of public-traded companies has shrunk significantly in the past 25 years.

Read more/Source: Institutional Investor