Global investment firm KKR has invested in Adopt A Cow, a fast-growing, direct-to-consumer dairy company in China that integrates digital solutions into its core operations. The new funding round was co-led by KKR and DCP Capital.

Adopt A Cow will use the new funding to accelerate the construction of modernised dairy farms and smart production factories, bring in high-quality Australian dairy cows and further integrate its digital operation platform to enhance efficiency, improve product quality and brand competitiveness. KKR will support the company’s business growth by combining its deep experience investing in China’s technology and consumer sectors with its global industry expertise and network of resources.

KKR is making its investment from its Asian private equity fund. This investment in Adopt a Cow builds on KKR’s long track record in China’s dairy sector, which includes previous investments in China Modern Dairy and Asia Dairy. This is KKR’s latest investment that supports industry-leading companies enabled by technology. Recent technology-focused investments for KKR in China include Walnut Programming, a children’s programming education company; Huohua Logic, a leading online education platform specialising in mathematics and science for children; and Xingsheng Youxuan, a leading community-based group ecommerce company.