Buyout firm KKR & Co. has acquired a majority stake in Alchemer, a provider of customer experience and consumer data collection services, with money from its recently launched Ascendant fund focused on midsize companies.
Capital from the investment will be used to scale the business through mergers and acquisitions, marketing, partnerships and product innovation, the companies said in a statement reviewed by Bloomberg News. Financial terms of the agreement weren’t disclosed.
Alchemer Chief Executive Officer David Roberts said “this transaction will benefit our customers and employees by accelerating our investment in experience management.” As part of the deal, staff at Alchemer will also become owners of the company alongside KKR, which said the employee ownership initiative is a boost for scaling stronger companies.
Read more: BNN Bloomberg
