Kirkland & Ellis has advised Bain Capital on its investment in Berlin Brands Group (BBG). With Bain Capital’s acquisition of a minority stake from Ardian, BBG becomes the latest European unicorn. The majority of the shares are still held by Peter Chaljawski and the executive team. BBG has also secured USD700 million of additional equity and debt financing to further develop growth and fund M&A.
BBG is a global e-commerce company and one of the pioneers in the direct-to-consumer business. The Berlin-based hidden champion currently sells over 3,700 everyday items and trendy products across 34 of its own e-commerce brands. The goal: to become one of the world’s leading e-commerce companies with a ‘global house of digital brands’.
Source: Private Equity Wire
