Leading European lingerie brand Hunkemöller today announced that an agreement has been reached for the sale of the company to leading Dutch investors. Global investment firm Carlyle, an existing shareholder, will reinvest for a minority stake.
The new investors have an established track record in developing retail and e-commerce consumer goods brands and are ideally suited to support Hunkemöller’s strategic ambitions. Amongst the investors are Parcom, a Dutch investment company, and Opportunity Partners.
The Board of Hunkemöller believes that the new partnership will accelerate the company’s continued omni-channel growth strategy. Hunkemöller plans to further build on its loyal member base by investing in technology and introducing its loyalty program in new markets, thereby improving the online customer experience. The store footprint will continue to have an essential role in customer inspiration and experience, and will become increasingly important for last mile delivery of online orders. In addition, the company plans to expand its offering through third-party marketplaces with both new e-commerce partners and with existing partners About You, Zalando and ASOS.
Read more: Carlyle
