An affiliate of global alternative investment firm HIG Capital (HIG) has made an equity investment in The Bluebird Group (Bluebird, a retail services consulting firm).

Bluebird provides emerging and category-leading brands with outsourced retail services required to optimise online and in-store sales. The Company provides strategic planning, operations consulting, account management, digital optimisation, and data analytics services.

HIG’s investment will support the Company’s continued expansion as well as investments in next-generation digital insights and analytics.

Jason Kapsner, CEO of Bluebird, says: “Our brand partners entrust Bluebird to provide them with the insights and execution necessary to navigate the rapidly-evolving retail environment. HIG’s investment will accelerate our development of cutting-edge analytics tools and supports our expansion into additional channels as we continue to invest in capabilities that enhance the success of our brand partners. In HIG, we have found a partner who shares our vision for Bluebird and for the growth opportunities ahead.”

Read more/Source: Private Equity Wire