Notonthehighstreet, a UK online marketplace for lifestyle products and ‘thoughtful gifts’, has been acquired by growth equity firm Great Hill Partners.

Great Hill Partners will become the majority shareholder in the business, with existing investors Burda Principal Investments and Industry Ventures also remaining as shareholders.

The backing and expertise of this investor base will help notonthehighstreet to further advance its growth; expanding its reach in the UK’s small business community, and developing and diversifying the range of products offered through the marketplace in order to meet growing customer demand for categories such as homeware, gardenware, and food & drink (+100 per cent combined sales YOY).

Great Hill has actively invested across the digital commerce landscape for nearly twenty years, backing innovative online marketplaces and leading brands including Momondo Group, Wayfair, and The RealReal.

Read more at: Private Equity Wire
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