Fy!, a home, living and lifestyle retail platform has secured GBP5 million in a funding round led by Hoxton Ventures, with additional investment from a number of angel investors
The funding will enable the team to focus on growth in international territories including the USA, Australia and the EU, and speed up the innovation of their proprietary, machine learning driven technology platform.
Fy! uses a combination of social content, machine learning and product knowledge to create a personalised, curated mobile experience for every shopper. They partner with over 2,500 independent brands and artists to bring their unique home and living products to a new audience of mobile native shoppers. These shoppers – 25 to 40 year olds who are underserved by traditional retail – are looking for inspiration and wonderful products for their homes.
Source: Private Equity Wire
