Fy!, a home, living and lifestyle retail platform has secured GBP5 million in a funding round led by Hoxton Ventures, with additional investment from a number of angel investors
Fy! uses a combination of social content, machine learning and product knowledge to create a personalised, curated mobile experience for every shopper. They partner with over 2,500 independent brands and artists to bring their unique home and living products to a new audience of mobile native shoppers. These shoppers – 25 to 40 year olds who are underserved by traditional retail – are looking for inspiration and wonderful products for their homes.
Source: Private Equity Wire
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