Foresight Group (Foresight), a listed infrastructure and private equity investment manager, has made a further investment into Fresh Relevance, following on a record quarter of growth for the company, to accelerate product roadmap roll out and support scaling.

Some members of the management team have participated in the funding round, demonstrating strong support for the business and its growth.

Based in London, Fresh Relevance is a SaaS-based personalisation and decision engine for online businesses and was co-founded in 2013 by Mike Austin, Pete Austin and Eddy Swindell. Fresh Relevance’s versatile platform analyses transactional data in real-time and optimises the customer experience across email, website, mobile & app, and social media. With over forty technology partners and off-the-shelf integrations, Fresh Relevance helps marketers and eCommerce professionals automate their customers’ journey, improve conversion, increase customer loyalty, and drive online sales.

Fresh Relevance currently supports over 350 customers, including major brands across the UK, Nordics and US. Core features include triggered emails, product recommendations, social proof, behavioural and geo-targeting, popovers, dynamic content, testing, reporting and data analysis.

Read more/Source: Private Equity Wire