eSalesHub, a Yorkshire tech firm analysing big data using AI to optimise clients marketing spend, has secured a GBP1.65 million funding round from NPIF – Maven Equity Finance, part of the Northern Powerhouse Investment Fund (NPIF) and managed by Maven Capital Partners (Maven).

The NPIF – Maven Equity Fund invested GBP1.35 million, alongside the GBP300,000 from the Maven VCTs.

eSalesHub will invest the new funds, alongside internally generated cash, to scale the business and further develop its proprietary A.I technology solutions. Expansion is expected to create 25 new jobs across technology, data science, business development and sales & marketing at the company’s Doncaster head office. “The time is right to accelerate our growth and invest across the business in our proven technology solutions to expand their take-up and unlock new AI applications,” says CEO and founder Mark Taylor.

eSalesHub operates in the GBP2.5 billion UK data analytics and insights market, with an existing product suite that covers call centre and recruitment media, tracking and analysis. In terms of call tracking, the trend in recent years to online shopping has been mirrored with rapid growth in online marketing, which in 2020 is estimated to account for 69p2 of every GBP1 of UK marketing spend. Despite the growth in online, tracking sales from online clicks through offline sales remains as important as ever. Click through calls from Google alone are estimated by the Company to exceed 750,000 each and every day, as consumers still require that human interaction before making purchases of goods and services. This has created problems for marketers, who historically have been unable to track the customer journey when it shifts from online to offline, making accurate measurement of digital marketing success and value for money, impossible.

Read more/Source: Private Equity Wire