European mid-market private equity firm Equistone has acquired a majority stake in Vertbaudet, a European e-commerce platform dedicated to childhood.
Following this transaction, Equistone now holds a majority stake in Vertbaudet, alongside the executive team. Through a robust omnichannel model – which has demonstrated resilience throughout the Covid-19 crisis – the Group expects to achieve a turnover of €330 million in 2021.
From children’s clothing and shoes to childcare essentials, toys and decoration, Vertbaudet’s unique platform offers a comprehensive range of children’s products. Vertbaudet’s large and diverse product selection has allowed the company to expand its loyal customer base.
Equistone intends to support the Group in expanding its growth strategy and achieving its ambition as a leading European platform for baby and children’s clothing, toys and other essentials.
Thierry Jaugeas, President of Vertbaudet, and Mathieu Hamelle, Chief Executive Officer, says: “We are delighted to partner with Equistone today. With their support and retail experience, we will continue to deploy our strategic plan, keep loyal customers and attract new ones through our various distribution channels, and further diversify our range of children’s products.”
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