EQT and Verdane are pleased to announce that the EQT Mid Market US fund (“EQT Private Equity”), together with the Verdane Capital IX fund (“Verdane”) have agreed to sell Forsta (the “Company”) to Press Ganey, a leader in patient, member, employee and consumer experience across the healthcare ecosystem.
The company now known as Forsta was born in 2021 out of a shared thesis at EQT and Verdane of creating an integrated quantitative and qualitative offering for market research agencies and corporate customers. The move was achieved by combining Verdane-owned Confirmit, which Verdane merged with its portfolio company Dapresy in 2020, with FocusVision, acquired by EQT Private Equity in 2015.
The combination doubled the size of the business to create scale for increased investment in product development and go-to-market, while further shifting the business mix towards software. The combined company was subsequently rebranded as “Forsta” to unify the brand strategy and create an integrated go-to-market approach, focused on delivering holistic human insights.
Read more: PR Newswire
