The private equity firm is understood to be close to buying 14.5 per cent of the commercial rights in the tournament as part of a five-year agreement. The value of the deal is estimated at around £350 million, with Scotland’s share reckoned to be worth £50m.

The impact on the Six Nations Rugby will also be significant and could see the tournament move from terrestrial television to pay-TV, although that is by no means guaranteed.

From that point of view, the CVC deal really will be a game-changer. The private equity firm has already invested in the GuinnessPRO14, helping the SRU and other unions survive a year of Covid, but the Six Nations investment is on another level entirely.

 

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Source: The Scotsman

By Graham Bean