Mediaocean, the leading global omnichannel advertising platform, today announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners.
As a leader in global advertising technology, Mediaocean helps the world’s top agencies and marketers manage $200 billion in annualized media spend. CVC and TA are committed to investing in Mediaocean’s omnichannel platform, serving as an industry system of record with trusted, independent solutions for media management, intelligence, and finance. In July, Mediaocean announced its acquisition of Flashtalking, adding capabilities for primary ad serving, creative personalization, identity management, and fraud prevention.
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean, which included its acquisition of 4C last year and continued in March with the transformational launch of a new product model. By unifying its core offering from a range of best-in-class software products into a modern, omnichannel platform, Mediaocean is enabling its customers to achieve business outcomes more efficiently and effectively. The company was recently recognized as a 2021 Gartner Peer Insights Customer’s Choice for Ad Tech and ranked first in advertising technology for Ad Age Best Places to Work 2021.
The transaction is expected to close in Q4 2021, subject to customary closing conditions including receipt of required regulatory approvals. White & Case acted as legal advisor for CVC. Goodwin Procter acted as legal advisor for TA. Macquarie Capital and Nomura provided committed acquisition financing for the transaction.
