Global private equity firm, CVC Capital Partners’ (CVC) Fund VIII has acquired a majority stake in Aleph, a partner to the world’s biggest digital media players.
The closing of the transaction is subject to customary conditions precedent, and is expected to occur by August 2021.
Aleph operates in over 90 markets worldwide, reaching two billion consumers. It acts as an enabler of digital advertising sales for the leading digital media platforms – such as Twitter, Facebook, LinkedIn, Snapchat, Twitch and TikTok amongst others – giving access to new and under-served markets, while providing a complete suite of services that help advertisers maximise the value of their digital marketing investments.
The investment follows a period of significant growth and momentum for Aleph. The company is on track to generate $1 billion in gross advertising sales in 2021, having achieved significant growth and $475M in gross sales during 2020.
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