Cision is to acquire Brandwatch, a leader in digital consumer intelligence and social media listening, for USD450 million.

This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement.

Cision is a leader in news distribution and media monitoring and analysis with a media contact database of approximately one million journalists and media outlets and over 75,000 customers. Brandwatch works with thousands of the world’s most admired brands, using the latest in artificial intelligence (AI) and machine learning to bring structure to and derive meaning from the voices of the billions of people using social media.

Cision and Brandwatch are a compelling combination. Together, they will provide brands and organisations with consumer and media intelligence to devise more effective customer engagement strategies from PR and marketing to research and product development. Whether teams are connecting with journalists and influencers, launching social campaigns, developing brand messaging or conducting deep research into consumer behaviour, they will have real-time insights and long-term trend analysis to guide them.

Read more at Private Equity Wire

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