HighPost Capital, the consumer sector-focused private equity firm co-founded by Jeff Bezos’s younger brother, has made its first health and wellness bet.
HighPost, led by David Moross and Mark Bezos, has acquired Centr, the digital fitness platform founded by Australian actor Chris Hemsworth, best known for portraying Marvel comic book hero “Thor”. HighPost also acquired Inspire Fitness, a maker of free weights, rowing machines and other exercise equipment, and will fold it into Centr.
The combined company is valued at more than $200 million including debt, according to people with knowledge of the matter, and counts Hemsworth as its second-largest shareholder behind HighPost. Cerberus Business Finance LLC, a lending platform that’s part of Cerberus Capital Management, provided debt financing.
Read more: BNN Bloomberg
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