HERO Protein, the first domestic plant-based ‘meat’ company in China to use cutting-edge “high moisture extrusion” technology, has completed a USD850k pre-seed funding round to launch its products into the market.
The funding round saw participation from Cremer, a leading global commodities and co-manufacturing company; Lever China Fund, the most active alternative protein investor in China; and senior executives from leading restaurant brands.
HERO Protein’s initial product range, which includes a variety of plant-based beef and chicken products, was formulated specifically for the Chinese market by a team of former senior R&D executives at Beyond Meat, Impossible Foods, Gardein, Lightlife and Morningstar, the five largest plant-based meat brands in North America. The application of high moisture extrusion technology, which is common in the west but to date has not been used by domestic brands in China, is particularly critical for reproducing the juiciness and mouthfeel of meat.
Source: Private Equity Wire
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