Seedtag, a specialist in contextual advertising in EMEA and LATAM, has raised over €250 million in funding from private equity investor.

As part of the transaction, Seedtag’s core existing institutional investors – Oakley Capital, Adara and All Iron Ventures – will remain investors, supporting the company in its next phase of growth. Jorge Poyatos and Albert Nieto, co-founders and co-CEOs of Seedtag, will continue as investors, leading the business from both its Spanish and US headquarters.

Over the past eight years, Seedtag has built a privacy-first advertising solution, pioneering the use of AI and machine learning. Seedtag’s solution is currently one of the leading contextual solution in Europe and Latin America.

Read more: Private Equity Wire