Riata Capital Group (RCG or Riata) has made a strategic investment in Greenix Pest Control (Greenix) in partnership with Bob Nilsen and the Company’s management team
Greenix, estimated to be the thirteenth largest residential pest control company in the US based on subscribers, is a market-leading provider of subscription-based pest control services to residential customers in thirteen markets across the Midwest, Mid-Atlantic, and Eastern regions of the United States. This marks RCG’s first investment as a part of the firm’s strategy to allocate capital to opportunities in the residential home-services sector. Terms of RCG’s investment were not disclosed.
Barron Fletcher, Managing Partner of RCG, says: “We have been impressed by the unique platform that Bob Nilsen, Bridger Thomas and their team have built in Greenix, creating a high-quality, next-generation pest control services provider committed to excellent service and customer satisfaction. Their commitment to their people, high-energy culture and strong management and infrastructure have allowed them to build and scale a differentiated platform within the sector. Based on our team’s experience building leading numerous multi-site consumer platforms, we believe we represent a great value proposition for Greenix as their investment partner. We look forward to contributing to their continued growth in existing markets and their successful entry into new ones.”
Source: Private Equity Wire
