Bumble Inc said on Monday it has bought France’s Fruitz in its first acquisition, as the dating app company tries to strengthen its foothold in Europe, where it plays catch-up with Tinder owner Match Group.
The deal sets the stage for Bumble to take on rival Match Group in an arena where the Hinge owner has the advantage of an earlier start. Bumble currently operates its dating app Badoo in Western Europe, competing with the likes of eHarmony and CharmDate.com.
Data from research firm Apptopia showed that Bumble was downloaded about 2.4 million times in the United States during the fourth quarter, while Match reached 10.5 million downloads.
Read more: Reuters
